BrandMiners™ will bring our significant proficiency in leading the world’s largest companies to create an engaging and relevant customer experience to acquire new customers and increase retention as well as develop long-lasting relationships with your customers. 

Our time tested journey mapping process helps you map your customers’ current journey experience based on the key segments and their persona, aligning with your organization’s strategy, in order to map the future experience that will drive your customer goals.

We know how critical it is to activate the research insights and recommendations so the organization can drive action.  We bring our considerable facilitation skills to your team to develop plans to implement the changes to the customer experience, taking  the understanding of your customer journey to action through activation.

Gain target consumer insights to ensure that your brand and marketing plans are truly based on the evolving needs of your target customers. 

We believe that when used in the right context, qualitative methods provide a deep and unique understanding of the consumer experience.  Qualitative research leads us on a deeper journey into the state of mind of the customer, whether employed to gain feedback on advertising, new product concepts or customer experience.

Leveraging our considerable qualitative experience as both a client while at Marriott, and now as a tenured consultant, we use the right qualitative methods to get you the penetrating insights to bring illumination and drive your business goals.

We bring the engaging, breakthrough idea generating tools that you need to develop meaningful solutions and compelling implementation plans.

Surely you and your team members could do this task yourself.  And perhaps you have in the past.  Sometimes there is true value in having independent, expert facilitation. 

Many times we find that having an objective and skilled professional in the role leads your team to generate world class strategic marketing plans to meet your business objectives.

BrandMiners™ will partner our resources and extensive brand management and research skills to work on brand building projects to move your brand forward. 

In all cases, we bring our considerable brand management experience to your project work to help you achieve your brand goals.

BrandMiners regularly acts as the project leader where we effectively scope the project, secure resources and lead the entire effort to its conclusion.

Alternatively, we become a contributing team member, seamlessly offering you additional expert resources on projects, where needed.

We explore and ultimately uncover hidden brand assets, using our BrandMining process.

BrandMiners provides an independent, unique, customized and accomplished Brand Assessment process to help you and your team determine how your brand is currently positioned in the ever changing dynamic global marketplace. We’re a different set of eyes on the same problem. We’re recognized experts, much like seeking out an expert second opinion in medicine.

Through this unique and time-tested process, we specifically and independently identify clear opportunities for you to strengthen the position of your brand for business success in the future. And it doesn’t need to end there – BrandMiners also works with your existing team to design effective brand strategy tools to meet your brand goals.

 Using existing customer based and institutional knowledge about your brand, we independently review customer perceptions and needs, relative competitive position, environmental forces and internal perceptions about your brand.

 Based on those findings, we identify clear opportunities for you to strengthen your brand through identification of unmet customer needs, competitive opportunities and internal alignment to be optimally positioned for sustained success in the future.